الهيئة العامة للترفيه The Saudi population spends $22 billion dollars in tourism and entertainment outside the country every year. The government aims to transform 25% of that spending into local travel and entertainment to create a solid Saudi tourism economy. The Saudi Vision 2030 plan aims to raise capital by harnessing the previously unaddressed entertainment sector, helping to “nurture entertainment in all its forms, while also seeking to safeguard our precious cultural heritage”.